During the launch of Blackberry 10, Thorsten Heins introduced Alicia Keys has the new Global Creative Director. The company is taking steps towards rebuilding the brand with the launch of a new phone very soon. Alicia and Swizz have both been making some pretty big moves over the past year with her husband being named as Global Ambassador for the New York City Health and Hospitals Corporation.
According to Alicia’s website, her new role is described as the following:
In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.
Excited2jump right in2my new role as Global Creative Director of@Blackberry! #BlackBerry10 #keepmoving #forwardthinking
And posted this pic on her website of her on her Blackberry while at her piano: